This Privacy Policy describes how 777f (operating at 777f.wine) collects, stores, uses, and protects personal information provided by users of the platform. It applies to all Pakistani players who register, deposit, play, or otherwise interact with any service on 777f.wine.
By creating a 777f account or using any feature of the platform, you agree to the practices described in this policy. If you do not agree with any part of this policy, please do not use the 777f platform. Questions can always be directed to support@777f.wine.
01 Who This Policy Applies To
This policy applies to all individuals who interact with the 777f platform in any capacity, including:
- Registered players with an active 777f account
- Visitors who browse 777f.wine without registering
- Individuals who contact 777f support via email or live chat
- Former account holders whose data is retained under legal or regulatory obligations
This policy is specifically written for Pakistani users. 777f operates with Pakistani players as its primary audience and all data handling practices described here reflect the platform's obligations to those users. References to currency are in Pakistani Rupees (PKR). References to payment methods reflect the local options available in Pakistan.
Data Controller: 777f (777f.wine) is the data controller for all personal information collected through this platform. The data controller is the entity responsible for deciding how and why your personal data is processed.
02 What Data We Collect
777f collects different categories of data at different points in your interaction with the platform. The full breakdown is as follows:
| Category |
Examples |
When Collected |
| Identity Data |
Full name, date of birth, CNIC number |
Registration & KYC verification |
| Contact Data |
Mobile number, email address |
Registration |
| Financial Data |
Easypaisa/JazzCash account reference, IBFT transaction IDs, deposit amounts |
Deposits & withdrawals |
| Usage Data |
Games played, bet amounts, session durations, page visits |
Continuously during use |
| Device & Technical Data |
IP address, browser type, operating system, device identifiers |
Each platform visit |
| Communication Data |
Support chat logs, emails sent to 777f, dispute records |
When you contact support |
| Location Data |
General location derived from IP address (city level) |
Each platform visit |
777f does not collect sensitive personal data such as biometric data, medical records, or political views. Where CNIC information is requested for identity verification, it is processed only for KYC compliance purposes and stored under strict access controls.
What 777f does NOT collect: Full payment card numbers are never stored on 777f's servers. Card transactions are processed entirely by the card provider. 777f stores only a masked reference for your records.
03 How We Collect Your Data
Data at 777f is collected through three main methods:
Directly From You
When you register, complete identity verification, make a deposit, contact support, fill in any form on the platform, or update your account settings. This is the primary source of identity and contact data at 777f.
Automatically During Platform Use
When you visit 777f.wine, the platform automatically records technical data including your IP address, browser details, device type, pages visited, and session length. This happens through standard web server logs and first-party analytics tools.
From Third-Party Partners
Payment processors (Easypaisa, JazzCash, bank partners) confirm the outcome of transactions to 777f. Identity verification partners may confirm the validity of documents submitted during KYC. Fraud prevention services may flag IP addresses or device identifiers as high-risk based on their own databases.
04 Why We Use Your Data
777f uses your personal data only for specific, legitimate purposes. Below is a complete breakdown of how your data is used and the legal basis for each use:
- Account creation and management: To set up and maintain your 777f account, verify your identity, and provide access to games and platform features.
- Payment processing: To process deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card processors. Financial data is shared with payment providers strictly to complete transactions.
- Legal and regulatory compliance: To fulfil KYC (Know Your Customer) and AML (Anti-Money Laundering) obligations under 777f's gaming licence conditions. This includes verifying age and identity and keeping transaction records for the legally required retention period.
- Fraud prevention and platform security: To detect and prevent unauthorised account access, multiple account abuse, payment fraud, and money laundering. Device and IP data is used for this purpose.
- Customer support: To respond to your queries, resolve disputes, and maintain records of support interactions for quality assurance and dispute resolution purposes.
- Responsible gaming: To monitor gameplay patterns for signs of problematic gambling behaviour and to apply any self-imposed limits or exclusions you have set.
- Platform improvement: Aggregated, anonymised usage data is used to understand how players use the platform and to improve game performance, navigation, and features. This data does not identify you personally.
- Promotional communications: If you have opted in to marketing communications, your email or mobile number will be used to send you information about promotions, tournaments, and relevant platform updates. You can opt out at any time through your account settings or by emailing support@777f.wine.
777f does not use your personal data for automated decision-making that produces significant legal or financial effects without human review. Account suspensions flagged by automated systems are reviewed by a compliance team member before any action is taken.
Never Sold
777f does not sell, rent, or trade your personal data to any commercial third party. Your information is used only for the purposes described in this policy.
Encrypted End-to-End
All data transmitted between your device and 777f servers is protected by SSL encryption. Stored data is encrypted at rest using AES-256 standards.
Access Controls
Access to your personal data within 777f is restricted to staff with a legitimate need. All internal data access is logged and audited regularly.
05 Who We Share Your Data With
777f shares your personal data only with the following categories of parties, and only to the extent necessary:
- Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and Visa/Mastercard processors receive the minimum financial data needed to complete your transactions. They operate under their own privacy policies and applicable Pakistani financial regulations.
- Identity Verification Partners: Third-party KYC services that verify the authenticity of identity documents you submit. These services confirm validity and return a verification result – they do not retain your documents independently.
- Fraud Prevention Services: Security and fraud analytics providers receive device fingerprint and IP data to assess risk. No name or payment information is shared for this purpose.
- Game Providers: Third-party game providers that supply crash games, live casino streams, and card game software receive a pseudonymous player identifier and bet/result data to operate the game. They do not receive your name, contact details, or payment information.
- Regulatory Authorities: Pakistani regulatory bodies and 777f's licensing authority may request player data in the course of compliance audits or investigations. 777f complies with such lawful requests and notifies players where legally permitted to do so.
- Legal Obligations: If required by a court order, government request, or applicable law, 777f will disclose player data to the relevant authority. 777f does not notify players of such disclosures where prohibited by law from doing so.
No Marketing Sales: 777f does not share your email address, mobile number, or any personally identifying information with marketing companies, data brokers, or advertising networks. If you receive unsolicited marketing claiming to be from 777f from a source other than @777f.wine, treat it as fraudulent and report it to support.
06 Cookies & Tracking Technologies
777f uses cookies and similar technologies on the platform. Cookies are small text files stored on your device that help the platform function correctly and understand how it is being used.
The types of cookies 777f uses are:
- Essential Cookies: Required for the platform to function. These handle session authentication, keeping you logged in, and maintaining your game state. The platform cannot work without these cookies and they cannot be disabled.
- Functional Cookies: Remember your preferences such as language, preferred game view, and notification settings. These improve your experience but are not strictly necessary.
- Analytics Cookies: Track aggregate usage patterns such as which games are most popular, average session length, and navigation paths. Data is anonymised and used only for platform improvement. No personally identifying information is included in analytics reports.
- Security Cookies: Detect suspicious activity, prevent cross-site request forgery, and identify unusual login patterns. These are essential security tools.
You can manage cookie preferences through your browser settings. Disabling essential cookies will prevent you from logging in and using the platform. Disabling analytics or functional cookies will not prevent you from playing but may reduce platform functionality.
07 Data Retention
777f retains your personal data for as long as your account is active and for a period after account closure as required by legal and regulatory obligations. The general retention schedule at 777f is:
| Data Type |
Retention Period |
Reason |
| Account & identity data |
5 years after account closure |
Regulatory / AML compliance |
| Transaction records |
7 years |
Financial regulation requirement |
| Game history logs |
3 years |
Dispute resolution capability |
| Support communications |
3 years |
Dispute resolution / quality review |
| Analytics (anonymised) |
Indefinite |
No personal data included |
| Marketing opt-in records |
Until opt-out + 1 year |
Proof of consent |
When your data reaches the end of its retention period, it is securely deleted or anonymised. Anonymised data cannot be linked back to you and may be retained for statistical purposes beyond these periods.
08 Data Security at 777f
Protecting player data is a serious operational commitment at 777f, not just a box-ticking exercise. The following technical and organisational measures are in place:
- SSL/TLS Encryption: All data in transit between your browser or mobile device and 777f servers is encrypted. The padlock in your browser confirms this connection is secure.
- AES-256 Encryption at Rest: Sensitive stored data including identity documents and financial records is encrypted at rest using AES-256, a government-grade encryption standard.
- Role-Based Access Control: Internal access to personal data is restricted to staff whose job function requires it. Access permissions are reviewed regularly and removed immediately when no longer required.
- Two-Factor Authentication (2FA): Available for all player accounts. Strongly recommended, particularly for accounts with significant balances. 2FA is mandatory for all internal staff accounts with data access.
- Regular Security Audits: 777f undergoes regular penetration testing and security audits by independent third parties. Vulnerabilities identified are addressed according to a risk-based priority schedule.
- Incident Response Plan: In the event of a data breach affecting player data, 777f has a formal incident response plan that includes notifying affected users and relevant authorities within legally required timeframes.
Your role in security: Use a strong, unique password for your 777f account. Enable two-factor authentication in your account settings. Never share your login credentials with anyone. 777f staff will never ask for your password.
09 Your Rights Over Your Data
As a 777f player, you have the following rights regarding your personal data. To exercise any of these rights, contact support at support@777f.wine with your account username and the specific right you wish to exercise. 777f will respond within 30 days.
Right to Access
Request a copy of all personal data 777f holds about you. This is provided free of charge in a readable format within 30 days.
Right to Correction
Request that inaccurate or outdated personal data be corrected. You can update most profile information directly in your account settings.
Right to Deletion
Request deletion of your personal data. Note that data required for legal compliance cannot be deleted before the end of its mandatory retention period.
Right to Object
Object to processing of your data for marketing purposes at any time. Opt-out requests are processed within 5 business days and take effect immediately.
Right to Portability
Request your personal data in a structured, machine-readable format that can be transferred to another service provider of your choice.
Right to Restrict Processing
Request that 777f pauses processing of your data while a dispute or correction request is under review, without deleting your account.
10 Children's Privacy
777f is strictly an 18+ platform. No person under the age of 18 is permitted to register, deposit, or play on the platform under any circumstances.
777f does not knowingly collect personal data from anyone under 18. If we discover that an account has been created by a person under 18, the account is immediately closed, all deposited funds are returned to the payment source, and all personal data associated with the account is deleted promptly.
If you believe a minor has accessed or registered at 777f, please report it immediately to support@777f.wine. We take underage gaming reports seriously and investigate all such reports as a priority.
Parents and guardians are encouraged to use parental control software on shared devices to prevent minors from accessing gaming platforms. 777f supports the use of these tools and does not circumvent them.
11 Third-Party Services & Links
The 777f platform integrates with third-party services including payment processors and game providers. These third parties operate under their own privacy policies. 777f is not responsible for the privacy practices of third-party services once data has been transferred to them for a legitimate purpose.
777f does not permit third-party advertising networks to collect data from users of the 777f platform. No third-party advertising pixels or tracking scripts from advertising companies are placed on the platform without your explicit consent.
The third-party game providers who supply crash games, live casino, and card game content operate in isolated environments and receive only pseudonymous game-related data. They cannot independently identify you from the data they receive from 777f game sessions.
Note on payment apps: When you deposit via Easypaisa or JazzCash, you leave the 777f environment briefly to confirm the transaction in the payment app. That step is governed by Easypaisa's and JazzCash's own privacy policies. 777f does not have visibility into those app sessions.
12 Changes to This Privacy Policy
777f may update this Privacy Policy from time to time to reflect changes in platform features, legal requirements, or data handling practices. The date at the top of this page always shows when the policy was last revised.
When material changes are made – meaning changes that affect how your data is used in ways you might find important – 777f will notify registered players via the email address on their account at least 14 days before the changes take effect. For minor, non-substantive clarifications, the page will be updated without separate notification.
Continuing to use the 777f platform after a privacy policy update takes effect constitutes your acceptance of the revised policy. If you disagree with any changes, you may close your account by contacting support before the effective date.
13 Contact Us & Privacy Complaints
If you have any question about this Privacy Policy, want to exercise any of your data rights, or want to raise a complaint about how 777f has handled your personal data, please contact us:
Privacy & Data Queries
support@777f.wine
Response within 24 hours
Data Rights Requests
Resolved Within 30 Days
As required by applicable law
When contacting 777f about a privacy matter, please include your registered username and a brief description of your query or concern. All privacy communications from 777f will originate from the @777f.wine email domain. Any communication from another domain claiming to be 777f should be treated as fraudulent.
If you believe 777f has failed to address a privacy concern adequately, you have the right to escalate to the relevant data protection authority or regulatory body. Details of the appropriate authority will be provided in our response to your initial complaint.
